Tzenkoff

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The unleashing of Power, Kenzo’s new fragrance for men, was a significant launch for the brand; one demanding an appropriately high impact advertising campaign which would indeed resonate with today’s most style-conscious gents.

Working, once again, with the art director Mark Jubber would prove fruitful for all concerned, as the memorable image that he subsequently created encapsulated the pleasing paradoxes of this new scent superbly.

In the aforementioned image, the appearance of a fragile-yet-strong flower – symbolising femininity – is offset against the presence of a contemporary male. The overall result of the campaign was one of unabashed aspiration and desirability – which extolled the virtues of this new scent to, appropriately enough, powerful effect.