Tzenkoff

To announce and celebrate the opening of Goyard’s newest store at 352 rue Saint Honore – a space dedicated specifically to providing “Articles pour Animaux et Excursions” – Tzenkoff commissioned a suitably charming animation for Goyard’s website “Le Chic du Chien”.

These moving images conspire to conjure up a universe populated by the most beautiful pets in the world; fittingly, a portrait of the Duke of Windsor – timeless elegance personified – takes centre stage in both the animation and the actual shop itself.

Inspired by illustrations found in archive Goyard catalogues, from the 1910s, the animation also vividly brings to life all manner of Goyard essentials now available for varied outdoor excursions ( from picnic, tea and cocktail trunks, to umbrellas and bags), along with an array of stylish pet accessories.