Tzenkoff

To bring a fresh approach to the Cerruti advertising campaign for Spring/Summer 07’s collection, we collaborated with photographer Mark Segal. At this stage in his career, Segal had begun honing a reputation via his exciting editorial work within French Vogue, but had not yet undertaken any advertising work – although he was interested in doing so.

The synchronicity between Cerruti’s new direction, and Segal’s advertising debut, enabled all concerned to forge ahead with this campaign, subsequently producing a body of work which further enhanced the brand’s image to amazing effect.