Tzenkoff

For this particular advertising campaign, photographer Mark Segal was brought on board to create a series of images shot in and around the iconic Bauhaus in Berlin.

Segal further-instilled a subtle, disquieting sense of alienation amid the clean, graphic lines of this foreboding architectural legend, in keeping with the sharp – and decidedly non-frivolous – mood of the collection.

The resulting photographs conveyed the intensity of this bold, new era at Cerruti to awe-inspiring.