In order to inject a sense of energy and elegance into 123’s advertising campaign, Tzenkoff collaborated with legendary photographer Terry Richardson.

The resulting series of images – shot in and around Gramercy Park, in New York, where Terry grew up – was inspired not only by Richardson’s work for French Vogue, but also the photographic work of his father, Bob Richardson.

The campaign has subsequently elevated 123 to new, exciting levels of success – earning the brand much new-found respect, and garnering many extremely positive responses within the media.