Shot in an unmistakeably L.A-based house – stark, modern, sleek – and aside its glittering swimming pool, this series of impeccably-orchestrated images created by photographer Mark Segal worked perfectly for the Penhalta advertising campaign for 2008 with the models Evandro and Justin Gaston.

The positive reactions garnered as a result of this project significantly helped in boosting the credibility of the Penhalta brand, consequently advancing it to the same level of success enjoyed by more established labels – such as Hugo Boss or Dolce & Gabbana.