Tzenkoff

Tzenkoff was hired to conceptualise and oversee all aspects of the company’s advertising campaign.

In the Fall/Winter 2006 campaign, Morgan revisits the great seduction myths and – as the slogan indicates – proposes its unique vision of ‘Morgan de Toi’. To enhance Morgan’s well-established values of femininity, seduction, creativity and originality, Tzenkoff hired legendary photographer Patrick Demarchelier to shoot the campaign.

We believed the ideal model for this campaign was up-and-coming actress Mischa Barton, who – we correctly sensed – would subsequently become a global figurehead within contemporary cinema.

In the wake of this hugely successful advertising campaign, Morgan has achieved significant increases in sales globally.

For the Spring/Summer 2006 advertising campaign, shot by Phil Poynter, Tzenkoff selected Eva Mendes – an actress whose star was then in the ascendant – to represent the playfully-seductive mood of the collection.

Once again, we pre-empted the mainstream’s full embrace of our photographic subject; glowing responses garnered by this campaign would set the fabulously successful tone of her subsequent acting career.