Art director Mark Jubber’s campaign infuses the images of Kenzoki with the beauty of the nature.

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Art director Mark Jubber’s campaign for KenzoAmour new Eau de Toilette harnessed nature’s ethereal beauty, to infuse the images with a delicate-yet-evocative sense of light and freshness.

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The advertising campaign for KenzoAmour Le Parfum required a response that could not only address the product’s inherent mood of romance, but also further-imbue it with a sophisticated worldliness.

The art director Mark Jubber – whose evocative work within EXIT magazine has earned both him, and the publication itself, a reputation for thrilling innovation – was duly invited to create a distinctive visual language which captured and promoted the product’s dynamic ethos.

The resulting multi-layered image – fusing and contrasting precious gold with lush water, and subtly underpinned with a sense of sumptuous tranquillity – successfully propelled KenzoAmour to wider audiences, not to mention new-found levels of credibility.

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The unleashing of Power, Kenzo’s new fragrance for men, was a significant launch for the brand; one demanding an appropriately high impact advertising campaign which would indeed resonate with today’s most style-conscious gents.

Working, once again, with the art director Mark Jubber would prove fruitful for all concerned, as the memorable image that he subsequently created encapsulated the pleasing paradoxes of this new scent superbly.

In the aforementioned image, the appearance of a fragile-yet-strong flower – symbolising femininity – is offset against the presence of a contemporary male. The overall result of the campaign was one of unabashed aspiration and desirability – which extolled the virtues of this new scent to, appropriately enough, powerful effect.

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Drawing inspiration from the near-delirious gorgeousness of Holi, India’s annual festival of colour, this advertising campaign for Kenzoamour’s Indian Edition perfume line, overseen by art director Mark Jubber, played host to an array of rich, emotive and sensual hues.

Such an inviting proposition inevitably prompted a glowing response from all those seduced by this remarkable image.

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In this instance, Mark Jubber’s unapologetically-lush art direction for Kenzoamour’s advertising campaign conspired to combine a sense of the magically-ethereal, with the flamboyantly-theatrical.

Hence, an enchanting interplay between soft grey hues and vivid flashes of hot pink, orange and gold – along with the warm flesh tones of the models themselves – elegantly defined the perfume’s covetable ethos.