In order to inject a sense of energy and elegance into 123’s advertising campaign, Tzenkoff collaborated with legendary photographer Terry Richardson.

The resulting series of images – shot in and around Gramercy Park, in New York, where Terry grew up – was inspired not only by Richardson’s work for French Vogue, but also the photographic work of his father, Bob Richardson.

The campaign has subsequently elevated 123 to new, exciting levels of success – earning the brand much new-found respect, and garnering many extremely positive responses within the media.

As part of an on-going aim to retain the loyalty of existing clients, while simultaneously attracting new devotees to 123, highly-respected photographer Greg Kadel was invited to shoot a bold, new campaign which would address this two-fold mission.

Kadel’s distinctive editorial work regularly appears upon the pages of esteemed publications including Numéro, Vogue China and Harper’s Bazaar, and for this project he moved proceedings away from studio-based work, instead shooting a series of evocative and unapologetically-sensual images in the shimmering, sun-kissed locations of Los Angeles and Malibu.

]]> http://www.tzenkoff.com/123/123-greg-kadel-ss08/feed/ 0 http://www.tzenkoff.com/123/123-paul-maffi-110-pensables/ http://www.tzenkoff.com/123/123-paul-maffi-110-pensables/#comments Tue, 01 Jan 2008 12:48:47 +0000 admin http://www.tzenkoff.com/blog/?p=237

In order to highlight ten of the latest accessories from 123 within their current press kit, yet retain a strong aesthetic link to the brand’s Malibu and L.A-based advertising campaign, shot by Greg Kadel, Tzenkoff brought on board up-and-coming photographer Paul Maffi for this particular project.

Working within a Paris-based studio, Maffi’s subtle use of light ingeniously evoked much of the atmosphere of the 123’s aforementioned campaign, while deftly showcasing the various accessories via a succession of images which, in their own right, successfully command ‘stand-alone’ status.

An iconic sense of hushed elegance was deemed the most appropriate of interpretations for this advertising campaign – shot by photographer Greg Kadel, within a discreetly-chic apartment.

Inspiration was found among timeless blonde beauties of the silver screen – Kim Novak, as proposed through the lens of Alfred Hitchcock, for example – or Faye Dunaway and Grace Kelly, in their classic Hollywood guises.

The resulting images collectively offered an updated interpretation of this aesthetic; nodding to the past, but whispering – most seductively – about the here and now.

]]> http://www.tzenkoff.com/123/123-greg-kadel-fw07-08/feed/ 0 http://www.tzenkoff.com/123/123-greg-kadel-ss07/ http://www.tzenkoff.com/123/123-greg-kadel-ss07/#comments Wed, 10 Jan 2007 02:28:42 +0000 admin http://www.tzenkoff.com/blog/?p=96

Greg Kadel’s photographs showcased the latest covetable accessories from 123 with a seemingly-effortless sense of grace and modernity.

Starkly shot against a white backdrop, one’s attention is duly engaged by an expertly cast model – whose carefree energy contrasts pleasingly with the various desirable accessories, which are successively revealed throughout these sophisticated images.