Tzenkoff

In order to inject a sense of energy and elegance into 123’s advertising campaign, Tzenkoff collaborated with legendary photographer Terry Richardson.

The resulting series of images – shot in and around Gramercy Park, in New York, where Terry grew up – was inspired not only by Richardson’s work for French Vogue, but also the photographic work of his father, Bob Richardson.

The campaign has subsequently elevated 123 to new, exciting levels of success – earning the brand much new-found respect, and garnering many extremely positive responses within the media.

As part of an on-going aim to retain the loyalty of existing clients, while simultaneously attracting new devotees to 123, highly-respected photographer Greg Kadel was invited to shoot a bold, new campaign which would address this two-fold mission.

Kadel’s distinctive editorial work regularly appears upon the pages of esteemed publications including Numéro, Vogue China and Harper’s Bazaar, and for this project he moved proceedings away from studio-based work, instead shooting a series of evocative and unapologetically-sensual images in the shimmering, sun-kissed locations of Los Angeles and Malibu.