Tzenkoff

Historically revered for its architecture and interior design, Denmark has hitherto been somewhat less respected for its home-grown fashion.

However, the founders of AnnHagen have, since launching, sought to rectify this situation by creating the first high end fashion label in their native country. Key to this noble intention was Tzenkoff, which has overseen their visual branding to considerable acclaim.

We did this, firstly, by researching authentic Danish graphic design, then reconciling the purity of this aesthetic with the design ethos of AnnHagen. The linear, rectangular nature of the Danish flag – a highly distinctive emblem, which almost appears to have unfurled itself from the skies above – informed our subsequent graphic designs for AnnHagen, subtly imbuing the brand with intrinsic Danish characteristics of quality, creativity and integrity.