Tzenkoff

To announce and celebrate the opening of Goyard’s newest store at 352 rue Saint Honore – a space dedicated specifically to providing “Articles pour Animaux et Excursions” – Tzenkoff commissioned a suitably charming animation for Goyard’s website “Le Chic du Chien”.

These moving images conspire to conjure up a universe populated by the most beautiful pets in the world; fittingly, a portrait of the Duke of Windsor – timeless elegance personified – takes centre stage in both the animation and the actual shop itself.

Inspired by illustrations found in archive Goyard catalogues, from the 1910s, the animation also vividly brings to life all manner of Goyard essentials now available for varied outdoor excursions ( from picnic, tea and cocktail trunks, to umbrellas and bags), along with an array of stylish pet accessories.

Historically revered for its architecture and interior design, Denmark has hitherto been somewhat less respected for its home-grown fashion.

However, the founders of AnnHagen have, since launching, sought to rectify this situation by creating the first high end fashion label in their native country. Key to this noble intention was Tzenkoff, which has overseen their visual branding to considerable acclaim.

We did this, firstly, by researching authentic Danish graphic design, then reconciling the purity of this aesthetic with the design ethos of AnnHagen. The linear, rectangular nature of the Danish flag – a highly distinctive emblem, which almost appears to have unfurled itself from the skies above – informed our subsequent graphic designs for AnnHagen, subtly imbuing the brand with intrinsic Danish characteristics of quality, creativity and integrity.

A new selection of special trunks, made to order – and intended for very specific purposes – re-affirms Goyard’s reputation for elegance, luxury and charm.

These special order creations include such delights as the “Visionaire” magazine trunk, or the “Prunier Caviard” trunk, not to mention the “Nose” perfume-maker trunk. Despite their stylistic differences, they are all similarly-covetable.