Tzenkoff

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The advertising campaign for KenzoAmour Le Parfum required a response that could not only address the product’s inherent mood of romance, but also further-imbue it with a sophisticated worldliness.

The art director Mark Jubber – whose evocative work within EXIT magazine has earned both him, and the publication itself, a reputation for thrilling innovation – was duly invited to create a distinctive visual language which captured and promoted the product’s dynamic ethos.

The resulting multi-layered image – fusing and contrasting precious gold with lush water, and subtly underpinned with a sense of sumptuous tranquillity – successfully propelled KenzoAmour to wider audiences, not to mention new-found levels of credibility.