Tzenkoff

For this particular advertising campaign, photographer Mark Segal was brought on board to create a series of images shot in and around the iconic Bauhaus in Berlin.

Segal further-instilled a subtle, disquieting sense of alienation amid the clean, graphic lines of this foreboding architectural legend, in keeping with the sharp – and decidedly non-frivolous – mood of the collection.

The resulting photographs conveyed the intensity of this bold, new era at Cerruti to awe-inspiring.

This collection marks the debut menswear presentation by Cerruti’s new Creative Director, Nicolas Andreas Taralis.

Cerruti was founded in 1881, in Biella, Italy, and has subsequently evolved into a major international lifestyle brand.

The company’s proud history of innovation, craftsmanship and quality, combined with the discerning and distinctive aesthetic of Taralis – who simultaneously designs an eponymous line, and previously worked alongside both Helmut Lang and Hedi Slimane – now instigates an exciting new era for the Cerruti brand.