Tzenkoff

In order to retain the coherence between Cerruti, and the substantial repositioning of the brand and perfume licensing which we had instigated and developed, Tzenkoff advised Coty, the licensee, to work on the advertising campaign for Cerruti Pour l’Homme with a photographer of our choice.

The series of images duly shot by Mark Segal subtly addressed the wide commercial needs of the perfume – appealing to a necessarily-large target audience – without compromising any of the spirit of this new direction at Cerruti, and successfully retaining the desired cohesion across the brand.

Greg Kadel’s photographs showcased the latest covetable accessories from 123 with a seemingly-effortless sense of grace and modernity.

Starkly shot against a white backdrop, one’s attention is duly engaged by an expertly cast model – whose carefree energy contrasts pleasingly with the various desirable accessories, which are successively revealed throughout these sophisticated images.