Tzenkoff

For the Spring/Summer 2006 advertising campaign, shot by Phil Poynter, Tzenkoff selected Eva Mendes – an actress whose star was then in the ascendant – to represent the playfully-seductive mood of the collection.

Once again, we pre-empted the mainstream’s full embrace of our photographic subject; glowing responses garnered by this campaign would set the fabulously successful tone of her subsequent acting career.