Tzenkoff

In 2002, Mary Beyer took over Maison Lavabre Cadet, which is the last remaining workshop in France’s traditional glove capital at Millau, and a member of the Grand Ateliers de France.

Understandably, Beyer’s immediate concern was that Lavabre should tap into the global luxury market, as soon as was possible. Beyer therefore commissioned Tzenkoff to construct a company identity, quite separate from the Mary Beyer brand, with which to swiftly assert its position in the high-end luxury market.

Tzenkoff conducted a detailed analysis to map out the brand and capture its essence, and as a result of this analysis, we implemented a strategic action plan, created and launched the distinctive Maison Lavabre Cadet website.

A range of subtle grey and blue hues were incorporated within the overall design, which wittily referenced Millau’s other notable industry – the manufacturing of blue cheese.

Using sales strategy to give direction to the brand image, Tzenkoff secured placement of Maison Lavabre Cadet’s handmade gloves in Japan’s cutting edge, members-only luxury boutique, Celux.