Tzenkoff

With a scent named HSIDEWS, Tolaas sought inspiration from all manner of Sweden’s iconic subject matter and ephemera which, in one sense, is obvious and clichéd, and yet was hitherto overlooked in terms of serious artistic exploration.

For example, the smell of heightened banality emanating from the flat-packed world of Ikea; the aroma of piled-high and cheaply-sold clothing, and the identikit interiors, typifying branches of H&M around the world; the specific odours found within a well-used Volvo car.

What becomes clear, herein, is Tolaas’ unique ability to make us re-appraise – and indeed re-smell – the seemingly-familiar with a new sense of curiosity and invigoration.