Tzenkoff

Renowned as luggage makers par excellence since 1792, Goyard’s iconic trunks are characterised by their distinctive chevron canvas pattern.

The company’s proud tradition of custom made orders exists at the heart of its personalised service, and Goyard’s varied products continue to satisfy the needs of discerning travellers worldwide.

Goyard considered that, from the point of view of its strategic development, Tzenkoff should work on developing the brand’s DNA and image. Goyard sought our help to analyse, contextualise and present its history and heritage, in order to re-assert its global image.

Hence, since 2003, Tzenkoff has been fully responsible for this extensive research, which has further-built upon the brand’s assets and its ability to compete in the contemporary market.