Tzenkoff

In order to highlight ten of the latest accessories from 123 within their current press kit, yet retain a strong aesthetic link to the brand’s Malibu and L.A-based advertising campaign, shot by Greg Kadel, Tzenkoff brought on board up-and-coming photographer Paul Maffi for this particular project.

Working within a Paris-based studio, Maffi’s subtle use of light ingeniously evoked much of the atmosphere of the 123’s aforementioned campaign, while deftly showcasing the various accessories via a succession of images which, in their own right, successfully command ‘stand-alone’ status.