Tzenkoff

As part of an on-going aim to retain the loyalty of existing clients, while simultaneously attracting new devotees to 123, highly-respected photographer Greg Kadel was invited to shoot a bold, new campaign which would address this two-fold mission.

Kadel’s distinctive editorial work regularly appears upon the pages of esteemed publications including Numéro, Vogue China and Harper’s Bazaar, and for this project he moved proceedings away from studio-based work, instead shooting a series of evocative and unapologetically-sensual images in the shimmering, sun-kissed locations of Los Angeles and Malibu.

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